5:15 PM ET Wed, 25 Dec 2017 | 03:00:10 The tech companies, big and small, have come to grips with the unprecedented impact of the 2018 Super Bowl.
And they’re not ready to go back to being the tech companies that dominated the business for a long time.
That’s why they’re taking action.
They’re starting with the most immediate impact: how to keep users happy, and they’re also trying to improve their business processes, which they said they needed to do more than just hire more people.
But those steps may take years, and their immediate effect will be felt far beyond the immediate company.
“We’re really focused on the next three to five years of this [industry] growth,” said Andrew J. Brierley, vice president of business development at SAP.
“It’s been an incredible experience.
We’re really proud of what we did.”
SAP has had a long history with the Superdome and is now looking at how to better manage the impact of what happened on Feb. 5.
It’s already hired an outside consulting firm to look at the impact on business and customer services, and it’s also working on how to improve employee engagement.
But while the Superbowl is a big deal, Brierly says he wants to be careful to remember that the events that followed it will still affect the industry for decades to come.
“There are still some great, great opportunities that we have for our people,” he said.
“But we also have to make sure that we’re not going back to the way things were when the SuperDome opened.”
SAP’s focus The first step for SAP is to find a way to ensure that the Super Dome experience is as pleasant as possible.
That means not putting people in the stadium, as it did, but focusing on providing a much more relaxing and pleasant environment for them to work.
SAP will also invest in improving employee engagement, hiring more people who are good at working on the project side, and building out new tools to help improve employee communication.
That last part is the biggest challenge.
The company has a reputation for working well with people, but it’s a very difficult thing to do when you have the Super Dome in the middle of your city.
Briersley said the company is looking into ways to make it easier for employees to talk to each other about work, but for now it’s focused on improving employee productivity.
“You can’t be there forever,” he told Recode.
“And it’s hard to do.”
One of SAP’s main priorities is how to make the Super domes experience more enjoyable for the employees.
In the end, that’s going to mean spending a lot of money.
SAP plans to spend $1 billion on improvements to the Super bowls experience in the next five years, but the money isn’t a priority.
It will still be a huge deal for employees.
SAP already spends $50 million annually on the Super bowl, including for security, parking, and other things that are important to its bottom line.
For the Supercomputers section of SAP, the biggest chunk of its $2.5 billion in spending is to spend another $100 million a year on the stadium itself, which is the centerpiece of the company’s corporate strategy.
SAP is building two huge domes to house the SuperComputers section, and Brierleys said the next step is to make those domes more inviting to employees.
“When you see people who come to work here and are just standing in the tunnel, you don’t want to be in that tunnel,” he explained.
“So we’re trying to do things like make sure the tunnel is more inviting for people, and we’re working on some things to make that happen.”